Business, Marketing, and Life Advice for Play-Based Business Owners

If you are considering opening an indoor playground or if you own one already, it is your job as the visionary and the owner of the business to think about the big picture ideas and initiatives and really perfect the revenue streams in your business.

But what happens when you make a decision that doesn’t pan out?

Let’s say you had a great idea for a service offering, or a class, or an event that you were REALLY excited about. You spent tons of time creating it, promoting it, and...

In an earlier blog post, I discussed the 7 things I no longer do in my indoor playground business as I have grown and matured as a business owner.

I referenced Michael Hyatt, who, in many of his books and programs continuously refers to designing your ideal days and weeks as “the desire zone.” Operating within your desire zone, as he describes it, simply means you are spending the bulk of your time doing what you both love AND are good at.

While there are many tasks I cut...

As I have grown and matured as a business owner, one of the most important things I have learned is what to spend my time and energy on, and what I am better off delegating.  Michael Hyatt, in many of his books and programs, continuously refers to “the desire zone” when it comes to designing your ideal days and weeks. Operating within your desire zone simply means you are spending the bulk of your time doing what you both love AND are good at.

For me, a great example of...

At Climbing Vines Cafe & Play, we offer a variety of services from classes and camps to open-play and private events. It’s our adult and child-friendly birthday parties, though, that we have chosen as our focus.

While we, of course, put time and resources towards making each aspect of our business the best it can be, I have found that having one primary focus helps us best serve our customers. Having one top priority has also helped our indoor playground stand out against our local...

Over the last 3 years in business, we have gathered a tremendous amount of feedback from our community. While we try and take all of this into account and make improvements and changes based on the needs of our customers, we sometimes get suggestions that we choose to not implement.

This isn’t to say that we don’t value these suggestions or the customers who make them. However, I firmly believe that if you try to please every person who comes across your business, you will end up...

Through the years I have gotten hundreds, maybe THOUSANDS of calls, emails, and in-person inquiries from prospective play cafe owners. They generally all start the same, with an innocent, “Hey Michele, I was wondering if I could pick your brain about opening a play cafe in my area?”  When I had more time and only one business, I took close to 100 of these calls and meetings.

This was one of the many reasons I created Play Cafe Academy; because I noticed everyone had the same...

HOW OPENING A PROFITABLE INDOOR PLAYGROUND HAS BROUGHT JOY, OPPORTUNITY, AND VALUE TO OUR LIVES ABOVE THE INCOME IT PROVIDES!

As an owner, I am constantly scrutinizing my business and making tweaks to our processes and systems to maximize our profits and elevate our clients’ experiences, and often forget to reflect on the immeasurable joy this venture has brought to our family.

Yes, there have been tough times-- lots of tears and many hours spent away from my family while getting our...

A TRIP DOWN MEMORY LANE FOR OUR 3RD BIRTHDAY 

Exactly THREE years ago, my husband Chris and I were finally able to see almost a YEAR of our hard work come to life when we opened Climbing Vines Cafe & Play and hosted our first birthday party for a lucky little one!  

Since then, we have hosted over 550 parties, held over 200 special events and classes, and greeted thousands of smiles that walked through our door.

It has undoubtedly been the most difficult, yet most rewarding...

IF YOU’RE CONSIDERING OPENING AN INDOOR PLAYGROUND, LEARN WHICH FACTORS WILL BE MOST IMPORTANT IN DETERMINING WHETHER OR NOT YOUR INDOOR PLAYGROUND WILL BE PROFITABLE!

This past week I learned that another play space in my area was closing its doors. In a letter posted to social media, the owner wrote, “Sadly, the business has not proven to be financially sustainable.” These words have been in my mind since I read them.

Being so close in proximity to my own business, I...

DOWNLOAD- The 10 Questions Checklist- PDF

If you are one of the brave souls considering play-cafe ownership, congratulations! The time for diving in and implementing this business model is NOW. With many retail spaces closing, real-estate vacancies are on the rise causing rent (on average) to experience a simultaneous decline and therefore the barriers-to-entry in the brick-and-mortar space are lower than ever.

One of the reasons for these vacancies is the increasing demand for convenience....